Employee relation Essay Example | Topics and Well Written Essays - 2500 words - 1

Employee relation - Essay Example The unitary frame of reference is common among managers and it suggests the idea of unity, as the name implies. It means that all people in the organization are collectively working towards one goal with one central authority or managerial team. It also suggests that all the people working in an organization should have well-established ideas regarding the oneness of authority and conflict should be abhorred. In stark contrast, the pluralistic frame of reference suggests that each person working in an organization has varying interest, ideas, preferences, and opinions. There is no unity when responses are conditioned in such a way. Interest groups are formed within an organization and they have to struggle a lot for gaining their particular individual goals. Each group has drastically different interests and the manager’s role is to balance those interests effectively for achieving such objectives that are fruitful for an organization. Trade unions are made by the members of an organization themselves in order to protect their rights, interests and other betterment-oriented objectives. Most of the trade unions operate independently but some remain in constant contact with the employers in order to struggle together for achieving the same goals and desires. Now, the industrial or employee relations are based on the negotiation or discussion of those rights and demands of the employees that they want from their employers. Trade unionism has direct effects on the employee relations and it markedly molds those relations according to the nature of the scenario and the severity of the problems. According to (HRM Guide, 2010), the concept and significance of trade unionism is shifting now. The age of mass production is almost gone now and the present age is of individualism that does not support much the concept of trade unionism. This suggests that trade unionism is on a decline presently in most of the

Assignment 3 Essay Example | Topics and Well Written Essays - 2500 words - 1

Assignment 3 - Essay Example Customers: The stores of Boots UK are mainly located in well-known localities and streets of UK. Hence, its main consumers are male and females between age group 15-45 years from nearby neighbourhoods. Strength: The primary strength of the company is that it has a well-recognised brand with wide product range. The company is established in the market and has strong reliance on research and development. Weakness: Boots UK considers that location and ambience of its store are outdated, which can prove to be a weakness. Apart from this, analysis showed that the company has little dependence on technologies, which increase processing time of activities. Furthermore, the company also charges comparatively high price. The company has applied SMART techniques to determine goals and objectives. The company is planning to achieve an increase of twenty-five percent in the sale annually. It also has an objective to attract ten percent more male consumers every year, compared to the previous year. These goals are specific, measurable, achievable, realistic and time-specific in nature. Realizing such goals can prove to be company’s competitive advantage. The company has used demographic and geographic segmentation while determining its target segment. Boots UK has placed stores mainly in the high streets of UK; so, the obvious target market of company is individuals from the neighbourhood. From demographic point, the company ensure that both genders, male and female, are its product users and the age range is between 16 and 45 years (Armstrong, Cunningham and Kotler, 2002). In its strategy, the company is planning to implement Ansoff’s matrix to decide upon products for existing as well as new markets. The model was proposed by mathematician, Igor Ansoff. It states that there are four growth strategies that a firm can adopt: Market penetration and product development for existing market and market